Well I think your wonderful toys will sell out faster then you can say “hot potato”. I mean what kid doesn't want a walkie talkie! Now, As a serious advertiser I would put this toy on the TV. It’s a fabulous way to get your toy out there. So please sit back while I explain why.
Down sides to the internet
On the internet there are many down sides. If you're customer is watching your ad on Youtube they will just think it’s just another cheap company ad, and completely ignore it. If it’s a pop up ad, people will think it’s a virus and close the ad. Where is on TV people will take your ad more seriously and won't be able to skip it.
Safe and Fair
If you want fair and safe TV is definitely the way to go. Ads on the internet are no good for people looking at them. All those pop ups and gadgets on the internet can give your customers a virus. That won't look good for your product. If you put the ad on TV it’s just a pre recorded video and can’t do any harm to the viewers or their TV’s. TV is fair because of the law forced rules. Where as internet you can bend the rules to your advantage. And we at Colour Adverts do not support cheating.
TV will go further
More people watch TV than checking ads on the internet most sites have firewalls to block ads. On the TV there's nothing to stop people from watching you're ads (unless it’s a pre recorded show). The best part of TV is when Kids watch TV in the morning the adults watch it to. Same with at night time. When people are sitting at the table watching the news they will see your ad.
So thats why I think you should go with TV. I hope you see things the same way.